Myths, truths and a book about honey!
Myths, truths and a book...
23
Oct.
Marketing / Management
19
Jul
Advertisements and the 80s: the family as a consumer model
From the industrial revolution onwards, the family took a prominent role in advertising campaigns around the world, aimed at increasing the profits of advertising companies. The social status of a united and loving family became a popular symbol in commercial advertising, as it ensured the products' good reputation among consumers.
29
Jun
Ice creams, strollers and high heels: the woman in the 80s
The presence of the female gender at the center of advertising has a long history and various manifestations. It is not enough for a woman to be only sensual and beautiful, but she must be an ideal wife, an excellent mother and a good housewife. It is not enough that she works every day for the maintenance of the house, but also pursues her dream, career, success.
25
May
After all, how does the consumer think?
The symbolic term "black box" is due to the fact that the processes taking place in the human mind are unknown and unspecified, making it practically impossible to record, decode and create clear patterns and models.
08
Sep.
Evangelos Andriopoulos | There are many ways if one wants to make his life simple
THANASIS XANTHOS WRITES...
02
Sep.
E. Andriopoulos | "Make your life simple and your sales a game"
"The right professional should be constantly solving problems. The main ones he has to solve are increasing sales and reducing production costs, but the more problems he solves, the more successful he becomes. It needs to focus on the many solutions and not the problems.”
10
Mar
"The Power of Communication" in "Truth"
Full-page tribute of the prestigious Cypriot newspaper "Alithea" to our writer Savva Tricha.
31
Dec.
Social media, negotiation techniques and a ... slice of pizza!
The internationally renowned speaker, TEDx speaker and author Dr. Savvas Trichas, analyzes the secrets of communication, on the occasion of his new book "The Power of Communication", which is published by iWrite publications.
12
Sep.
Thodoris Spiliotis: Why the Athonite monks are among the best managers internationally
"The monk who became CEO": Th...
25
Jul
