Neuromarketing, presented in this book in a practical way, is a new branch of science resulting from the synergy of medicine, neurology, psychology and marketing.
Reading the book reveals the role of sight, sound, smell, touch, taste and emotions in trading.
Indicative ways of stimulating the senses in various professions are presented, giving answers to questions such as:
how does sight create the first impression?
how do sounds enhance feelings?
why does olfaction enrich the customer experience?
when does touch lead to appropriation of objects?
what memories does the taste bring back?
This is the book of the five senses of commerce, the "intangible form" of material things, and narrative selling.
A book that connects commerce with literature, improves customer service and increases sales!
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