The Insistent 80s

Advertisements that marked Greek society during the PASOK era

100 in stock

Description
Author Biography
reviews
Book review

A cockroach, little Teresa...
Strong and strong to become…
Box box box…

If you know the sequence of the verses, then you are holding the ideal book in your hands! You definitely lived in the 1980s and you still have vivid memories of the advertising spots that left an era!

The book attempts to highlight the way in which social and economic changes are reflected in the Greek identity, through typical television advertisements of the 1980s. Is advertising the mirror of society or does society determine the style of advertising?

From the first ring of the alarm to the end of the day, we are inundated with countless advertising messages. The adults refer to our favorite spots, while the children sing the jingles that are imprinted in their minds.

In the book you are holding, forty emblematic television advertisements of the 80s are studied and the way in which they symbolized the changes in the social and economic identities of the time and, on the other hand, influenced consumers of all ages, shaping their purchasing preferences and creating specific "character" standards.

A study in the pop culture of the 80s, when PASOK moderated, which highlights the marketing trends of the time through advertisements and offers us an irresistible dose of nostalgia!

The decade of a generation that grew up playing in the street and witnessed the impressive transition from the analog world to the digital one.

Cult Battles Crew

A nostalgic journey of images, sounds and advertising slogans that took place during the years of dominance of the Green Sun. (AGAIN) COME ON!

Old PASOK – The Orthodox

Author Biography

Η Dimitra (Mema) I. Stathopoulou is a graduate of the Department of Communication, Media and Culture (Department of Media of Communication) of Pantei University, and holds a post-graduate degree in Creative Writing from the Hellenic Open University and the University of Western Macedonia.

He was born in Krestena, Ilia Prefecture, where he lives and works. He deals with the Local Government and has an active role in the cultural and social events of the region. In her spare time she reads and writes poems and short stories.

Her poem "To pneuma to Hellinikon" has been published by the Amphictyonia of Hellenism in the Anthology of the 2018rd World Poetry Competition - 136, with the theme "The ubiquitous Hellenism and its timeless values". Her text "Panteio University, 256 Syngrou Avenue" is included among the 8 texts by EAP Creative Writing postgraduate students, in the collection "What if the buildings were talking..." by Kedros publications. Finally, the article "Krestena Raisin Festival: Children's Memories" has been published in the Historical-Folklore-Literary Edition "Iliak Protochronia - Iliak Panorama XNUMX", by ViblioPANORAMA publications.

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Book review

An era of great, if often subterranean changes, a decade in which Greece definitively transcended the post-war deficit democracy to incorporate - at times in an unorthodox way - the contradictions, compulsions and unprecedented freedoms of a modern, individualistic and - ultimately - mass democracy. The specific, therefore, titled edition "The insistent 80's - Advertisements that marked Greek society in the era of PASOK" attempts to highlight the way in which social and economic changes are reflected in the identity of the Greek, through characteristic television advertisements of the 1980s.

Giorgos Vailakis/popaganda.gr

Through her book, the author attempts to take us back to the 1980s, to the years of PASOK's rule and to the field of advertising that left an era. In this study, one can read and watch live the advertising spots of the season, using a scanner for the qr code of each advertisement. A lively book, with a scientifically documented view of how the policies of a party shaped and influenced the field of advertising in that decade, but also how advertising changed the social and economic identity of the Greek of the time.

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Weight

0.5 kg

Writer

Dimitra Stathopoulou

Pages

210

Size

14x21 cm

ISBNs

978-960-627-359-9

Weight