When the "Awake and Live!" was released for the first time, it very quickly climbed to 2.000.000 sales worldwide. In fact, it gained so much recognition that it was transferred to the cinema with the film of the same name "Wake Up and Live", starring Walter Winchell.
Η Dorothea Brande was a journalist and an astute student of human nature. He identified in the vast majority of men and women a "will to fail". This damning desire arose from a little-noticed flaw in human nature. The fear, Brande insisted, of being humiliated, is greater than the desire to succeed! So when fear and ambition collide, fear inevitably wins. "The unconscious fears pain, humiliation, fatigue," he wrote.
Rather than risk rejection, then, people often self-sabotage: they break deadlines, alienate allies, procrastinate unnecessarily. Understanding the psychology of failure led Brande to the big revelation:
Act like it's impossible to fail!
In the book "Awake and Live!" Brande tells the story of the discovery of this principle and shows how her technique can be applied to various areas of life. This classic book is truly one of the most perceptive in argument and apt in observations works of practical psychology ever written.
"Extremely sensible and practical."
The New York Times Book Review
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