(50 BOOKS) Neuromarketing

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Author Biography
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[Corporate gift: Offer for 50 copies of the book]

Neuromarketing, presented in this book in a practical way, is a new branch of science resulting from the synergy of medicine, neurology, psychology and marketing.

Reading the book reveals the role of sight, sound, smell, touch, taste and emotions in trading.
Indicative ways of stimulating the senses in various professions are presented, giving answers to questions such as:

how does sight create the first impression?
how do sounds enhance feelings?
why does olfaction enrich the customer experience?
when does touch lead to appropriation of objects?
what memories does the taste bring back?

This is the book of the five senses of commerce, the "intangible form" of material things, and narrative selling.
A book that connects commerce with literature, improves customer service and increases sales!

Author Biography

Odysseas Kollias is an Economist, Educator and Business Consultant. He is a graduate of the University of Piraeus and holds a Master in Business Administration (MBA) from the University of Glasgow. He has been an executive in the Marketing department of OTE. and in private businesses in sales and marketing.

His specialty in adult education, where he is a certified trainer, is: "Customer Service", "Marketing" and "Sales". He teaches in graduate, postgraduate and business programs collaborating with the Public sector and Lifelong Learning agencies.

He has taught in many companies and collaborates with the National and Kapodistrian University of Athens, K.O.E. of the Athens University of Economics, the Hellenic Post Office, ESEE, EEDE, GSEE, EKDDA, EOMMEX.

He has written educational material and teaches in e-Learning programs of the National and Kapodistrian University of Athens, EL.TA. and ESEE.

He is a Business Advisor at GSEVEE and EEA and a volunteer mentor at COSME.

He is the author of business books and articles with a focus on Small and Medium Business that are written in an understandable way and examples.

The goal of Odysseus Kollias is to upgrade the quality of the services provided in Greece.

He is a member of the Academy of International Business, the Hellenic Academy of Marketing, the E.I.M., the EEDE, the Scientific Association of Adult Education and the Greek Alumni Association of the University of Glasgow.

Facebook: Odyssefs Kollias – Odysseus Kollias
LinkedIn: Odyssefs Kollias
Instagram: odyssefs_kollias

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