With this book we aspire to raise the awareness of all those involved in politics at the central political stage or at the regional and local level, so that the application of political MKT can be generalized. It is divided into 3 parts:
The first part is mainly addressed to those who do not know MKT in theory and practice. It lists key facts so that the reader can more easily understand the second part. In no case does it seek to replace the foreign and Greek works of distinguished authors, which develop the science, strategies and techniques of MKT.
The second part analyzes the modern political MKT, as applied in the USA and Europe with parallel references to our country.
In the context of the personal and professional development of those involved in politics, the third part develops the personal MKT of politicians.
Political Marketing Courses
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Who is the author?
Dimitris Valassidis was born in Thessaloniki, where he finished the Second Sixth Form High School. He graduated from the Evelpidon Military School, other military schools and the School of Business Administration of the University of Macedonia (PAMAK). Holder of a master's degree in Business Administration (MBA) in the direction of Human Resources management from Nottingham Trent University, UK and a certificate of specialization in Marketing from PAMAK.
Lambros Gatsoris was born in Thessaloniki. PhD candidate of the University of Nicosia and Mphil and MBA holder from Nottingham Trent University. He is Deputy Academic Director of the Business School at Mediterranean College. He has previously worked as Senior Training Consultant, Regional Director and Development Director in large Greek and Multinational companies.
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| Weight | 0.5 kg |
|---|---|
| Writer | |
| Writer | Dimitris Valassidis |
| Pages | 174 |
| Size | 14x21 cm |
| Publisher | iWrite.gr Publications |
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