"Marketing Breakfast: Understand & Apply" introduces the reader to the science of marketing and teaches him basic, but necessary elements and techniques for managing an organization or a good in marketing matters.
The theoretical part of the book analyzes basic concepts that every professional is required to know. The practical part guides the reader to prepare a successful marketing plan for his organization or product.
A guide that explains strategic marketing planning issues, analyzes the means of promotion and the ways in which they can be used by each marketer, introducing, at the same time, the reader to online marketing.
reviews
There is no review yet.